Mobile Commerce

Mobile in 2017: The Year of Immersion, Context, and Conversation

Key mobile trends to monitor include an increase in hybrid apps for the enterprise, more artificial intelligence, and an explosion of VR and AR apps.   2016 proved to be an interesting year for mobile. On one hand, smartphone users are downloading fewer and fewer

What cool mobile technology was launched at the Mobile World Congress?

Virtual reality, new phones, and selfie payments stole the show at Mobile World Congress With almost 100,000 attendees from 200 countries, Mobile World Congress is the largest and arguably the most influential mobile technology event in the world. Held in Barcelona, Mobile World Congress is

Mobile payments for retailers: 5 things to consider when selecting a mobile payments solution

Assess your business, determine your goals and objectives, understand your customers, decide on the best mobile payments solution for their needs, then educate your customers and employees As a retailer, you want to be able to provide your customers with not only great products, but

What We Learned at the Mobile Marketing Association’s New York Forum

Part of the Thorn Technologies team took a trip to the Big Apple last week to attend the Mobile Marketing Association’s (MMA) New York Forum. Like all of the MMA conferences, this was a super educational event where we learned about the latest mobile technologies

Is Text Message Marketing Dead?

The adoption of smartphones in the U.S. continues to grow at a 36% clip. Mobile messaging apps like WhatsApp, Kik, and Facebook Messenger that bypass the text messaging capabilities of mobile carriers continue to gain popularity. And more and more people are using their smartphones

The Rise of Mobile Social Commerce

The convergence of three technology trends – mobile, social, and commerce – is changing how we become aware of, learn about, and buy products. We wrote a blog post about how mobile commerce is changing the way we shop and highlighted how retailers engage consumers

Mobile Commerce – Forever Changing How We Shop

This holiday season, it’s likely that your shopping experiences will be different than ever before, thanks to the proliferation of smartphones and tablets. The number of mobile shoppers is increasing, as is the amount of shopping these shoppers do via mobile. Not surprisingly, Amazon has