Part of the Thorn Technologies team took a trip to the Big Apple last week to attend the Mobile Marketing Association’s (MMA) New York Forum. Like all of the MMA conferences, this was a super educational event where we learned about the latest mobile technologies
Thorn Technologies listed as recommended Ez Texting development partner Thorn Technologies is proud to announce that it has been selected as a recommended API partner with experience connecting web applications to Ez Texting‘s group messaging platform. Thorn Technologies has leveraged Ez Texting’s API to help
Mobile landing pages are a crucial part of every mobile marketing strategy, and the quality of the design of these pages can determine whether visitors stick around and buy, or leave immediately with a bad taste in their mouths. According to a Google Mobile Ad
The adoption of smartphones in the U.S. continues to grow at a 36% clip. Mobile messaging apps like WhatsApp, Kik, and Facebook Messenger that bypass the text messaging capabilities of mobile carriers continue to gain popularity. And more and more people are using their smartphones
In our last blog post, we talked about the rise of mobile social commerce and highlighted the primary activities occurring in the space today: social sharing, location-based deals, reviews, and involvement of payment providers in the ecosystem. But what’s going to happen next and what
The convergence of three technology trends – mobile, social, and commerce – is changing how we become aware of, learn about, and buy products. We wrote a blog post about how mobile commerce is changing the way we shop and highlighted how retailers engage consumers
Running a spot during the Super Bowl is the pinnacle of TV advertising, as companies spend upwards of $4 million to engage with more than 100 million U.S. viewers in one sitting. The ad creative is super important, but the best executions connect with spectators
Now that smartphones are everywhere, there’s a huge opportunity for businesses to learn more about how their customers behave when on the move and leverage this data to increase engagement and sales. But marketers and business leaders are not leveraging mobile data to its fullest
