Mobile Web

Mobile in 2017: The Year of Immersion, Context, and Conversation

Key mobile trends to monitor include an increase in hybrid apps for the enterprise, more artificial intelligence, and an explosion of VR and AR apps.   2016 proved to be an interesting year for mobile. On one hand, smartphone users are downloading fewer and fewer

Enterprise mobile strategy: 22 questions to consider to develop a winning approach

An effective enterprise mobile strategy involves assessing your organization, understanding your target users, selecting platforms, and securing everything. Your employees are all mobile. So why haven’t you developed an enterprise mobile strategy to deliver valuable mobile apps to them yet? The opportunity to leverage mobile technologies

11 Steps to Optimizing Mobile Landing Pages

Mobile landing pages are a crucial part of every mobile marketing strategy, and the quality of the design of these pages can determine whether visitors stick around and buy, or leave immediately with a bad taste in their mouths. According to a Google Mobile Ad

Grails Case Study: High Traffic Mobile Website Using the Weceem Plugin

For the past several years, Thorn Technologies had been hired to design and host the mobile website of a very large U.S. Tax Preparation company. This mobile site was built with the Grails Web Application Framework and uses the Weceem Content Management plugin. On average,